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The European Commission is going to start a full investigation of the deal to buy Google fitness device manufacturer Fitbit


The European Commission is going to start a full investigation of the deal to buy Google fitness device manufacturer Fitbit
The European Commission plans to announce a full-scale antitrust investigation into the purchase of fitness device manufacturer Fitbit by Google. According to Reuters, the investigation will be officially announced next week.

We will remind, in November last year, Google announced the purchase of Fitbit for $ 2.1 billion. It was planned to close the deal before the end of this year, but so far it has not received the approval of the European Commission. The regulator and consumer advocates have expressed concerns that buying a Fitbit will allow Google to access data from users of Fitbit devices, including their physical activity. Google's recent pledge not to use data from fitness bracelets to serve targeted ads did not appear to have helped the company get a positive decision from the European Commission.

According to The Verge , the regulator is rumored to want guarantees that Fitbit data will be open to third-party developers, and Google will not use it to improve its Internet search engine.

Google previously noted that the purchase of Fitbit will give the company an opportunity to expand its presence in the wearable electronics market and promote the Wear OS platform. This is not the first such deal for Google in recent years. Last January, the company bought an unnamed smartwatch technology from Fossil for $ 40 million, and also hired some of its developers.

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